User Adoption is Key to Project Success & ROI!
This entry was posted on 1 Nov 2006 and is filed under ROI,User Adoption.
How do we typically defined
“success” for a technology project? One
of the most common measures of success is the on-time and on-budget delivery of
the system. While these are indeed great
accomplishments, simply reaching schedule and cost objectives does not equal
success. A better measure of success is the
realization of substantial Return on Investment (ROI) from the technology
project.
What does user adoption have
to do with project success? Consider the
relationship between user behavior and return on investment (ROI). When do we realize ROI from our technology
projects? Is it when the technology is
delivered? Sadly, no. We only realize a positive ROI when people actually
use the technology.
Sounds pretty
straightforward, right? Wrong. This simple idea has tremendous implications
that require advanced thought. It means
we need to rethink how we structure technology projects, who we involve in the
process and how we define success. It
means we need to shift our focus from simply technology delivery to improved effective use
of the system. In short, we need
increase our focus on people and on shaping their behavior.
There are many things that
we can, and should, do to improve effective
user adoption and increase our ROI. But
how? Driving desired user behavior is very complex. We need to understand more about the forces
that drive user behavior and how we can shape these forces to encourage desired
behavior. Future blog entries will
examine many different elements that influence user behavior and their impact on
ROI. We will discuss things such as how
we approach, structure and staff IT projects.
We will examine the relationship between IT and the business user
community. We will review various
individual, group, and organizational factors that impact ROI. Some entries will improve our conceptual
understanding and other entries will provide more tactical actions that you can
take to achieve your goals. It is our
hope that through sharing our knowledge and experience you will increase your
ability to effectively address the “people” issues and increase your ROI on
technology projects.
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